Social media is growing exponentially as a means of promoting business as well as personal interests. There is a reason that some of these companies are worth tens of billions of dollars.
Here are some recent social media statistics:
- Social networking sites now reach over 82% of the world’s online population (1.2 billion users).
- Social networking accounts for 20% of time spent online.
- Nearly 1 in every 5 minutes online is spent on social networking sites.
- Women spend an average of nearly 2 hours (30%) more than men on social networking sites in a month.
- Social networking is no longer a teenager’s activity – it is spread similarly through all age segments.
- As of December 2012, 67% of online adults use social networking sites.
- People age 55 and older represent the fastest-growing age segment in global social networking usage.
Your job for this project is to research and report on one of the Big 5 social media companies and how you would use its web site to promote your business. You will also do the same for one of the lesser well known social media sites.
Here is a list of the Big 5 social media sites by monthly active users:
- Google +
- YouTube
Here is a list of some of the other less well-known social media sites that you can choose (any 3) from:
- UStream
- Vimeo
- Tubemogul
- Blogger
- Wordpress
- Wix
- Weebly
- Squidoo
- Digg
- StumbleUpon
- Tumblr
- Yelp
- Meetup
- GoToMeeting
- Skype
- ScribD
- EzineArticles
- Zimbio
- PRWeb
- Technorati
- HubPages
- Mailchimp
- aWeber
- WuFoo
- Flickr
- Feedburner
- MySpace
- Shopify
- BigCommerce
- Squarespace
Step 1 - aggregate information about the two social media sites that you selected into a spreadsheet table. Check out Alexa page rankings and performance stats from statisticbrain.com to find out how popular these social media sites are. Please click on the link to access the spreadsheet.
Step 2 - create a Powerpoint presentation telling us:
A) What your business is about (refer to your logo and slogan)
B) How you can use 2 of the social media sites you chose
to promote your business
You can team up with a partner to give your presentations, but remember that each
member has to report about at least one of the social media sites.
Here is a guide to help you organize and make your presentations in Powerpoint.
To access a rubric with grading criteria for your presentation, please click on this link.
Step 2 - create a Powerpoint presentation telling us:
A) What your business is about (refer to your logo and slogan)
B) How you can use 2 of the social media sites you chose
to promote your business
You can team up with a partner to give your presentations, but remember that each
member has to report about at least one of the social media sites.
Here is a guide to help you organize and make your presentations in Powerpoint.
To access a rubric with grading criteria for your presentation, please click on this link.
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